Milo Pilih Hijau Logo
Pilih Hijau's Key visual and Posm
To localize Energy4Good as the driver of brand love and purposeful re-purchase among Indonesian consumers.
Green refers to the color of the MILO brand so this logo uses the shape of the MILO logo. It also refers to the sustainability for all the stakeholders. “Seed of Sustainability” Logo Its shaped like a seed, symbolizes a beginning or a core of something that grows, in this case it is the foundation of sustainability, the first step into a life that is eco friendly and supportive of the environment.
Client : Nestle (MILO Indonesia)
Agency : Ogilvy Indonesi
Cretaive Director : Peter Hibberd
Group Head : Sigit Maryuwanto
Sr. Art Director : Novian Arif
Sr. Copywriter : Muslim Soegihharta