Perfume on Deserts Novian Arif Creative Portfolio
Perfume on The Sea Novian Arif Creative Portfolio
Perfume On The Fire Novian Arif Creative Portfolio
WHAT A SMELLS
‘EVERY JOURNEY, HAS ITS OWN STORY’
.Inspired by my (kind a funny) experience as costumers o
Ojol (Short word for an Indonesian Online motorbikes transportation), as my everyday transportation. Jakarta, Indonesia.
One helmet vs a bunch of people head, some of them turn into a “Smell” helmet. Right from the moment when you take it off, your hair smells weird and it took a time to gets it off (the smell).
I’m imagine that’s authentic smell from the helmet using Indonesian slang words, have a Shampoo brands. Along with the shape and colors of the bottle similar to the Ojol Brands. Kind of parodies of Print ad/Campaign or maybe it is a sarcasm.
Hopefully you get it and enjoy some of my art director portfolio