‘EVERY JOURNEY, HAS ITS OWN STORY’

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.Inspired by my (kind a funny) experience as costumers o

 Ojol (Short word for an Indonesian Online motorbikes transportation), as my everyday transportation. Jakarta, Indonesia.

 

One helmet vs a bunch of people head, some of them turn into a “Smell” helmet. Right from the moment when you take it off, your hair smells weird and it took a time to gets it off (the smell).

 

I’m imagine that’s authentic smell from the helmet using Indonesian slang words, have a Shampoo brands. Along with the shape and colors of the bottle similar to the Ojol Brands. Kind of parodies of Print ad/Campaign or maybe it is a sarcasm.

Hopefully you get it and enjoy some of my art director portfolio